I'm sure you all have seen the videos out there of vets calling out civilian slugs in jacked up uniforms pretending to be service members. So the core concept is emulating shows like Impractical Jokers, with the primary feature of fishing for these kinds of Stolen Valor confrontations.
-Get a veteran and a concealed cam/audio team, park them at a large enough airport near military layover ports (Dallas, Atlanta, Chicago, etc.);
-have the vet set up in a highly suspicious uniform or medals configuration (ACU and multicam mixes, fastened mandarin collars, two or three CIBs, crazy ribbon racks) that will attract the attention of eagle eyed vets and service members
-wait until a concerned citizen engages, feels out the vet and starts dropping little quiz questions to determine whether the vet is legit or not
-rules are no wearing anything you haven't actually earned, no claiming service you never actually provided, no impersonating active duty service members, but otherwise weapons free to give stupid ass answers to probing questions (this is a comedy show afterall)
-objective is to push the stolen valor accuser to the point of an angry accusation and then call out the cameras for the punk'd reveal
-post-prank interview asks the subject what the highlights of their own service were, to point out what made them think the vet was faking, a little rundown of what the pranking vet actually served as, and why it meant so much to the pranked vet that someone was stealing valor. Warm and fuzzy wrap up.
The point is make vets think real hard about these sorts of confrontations, and how targeting and predictability as a population is something we need to be mindful of. Would be excellent if it got to the point where we could get a celebrity vet in on it, like a medal of honor winner or retired SMA or JCoS.
If it's actually to be a full blown show instead of like a 6 episode 15 minute webseries, it'd need more prank concepts, like joes calling in to screw over their buddies during barracks inspections, or crashing post community sensing sessions, or spouses messing with their FRGs, or prank calling unit staff duties. Have to be exceedingly careful to not piss off DoD or commands, to keep it at the lowest level possible, and to avoid losing base privileges. Could potentially work with unit PAO's to keep things clean, funny, and mutually beneficial if you're going to interact with with troops on the job. Maybe something like an anti-war protesting free ice-cream truck giving away free ice cream at a qualifying range, or exotic dancers delivering free pizza to field exercises. Like I said, have to be very careful on the balance, and can't be more trouble than we're worth.